Feature
Event App Maps & Wayfinding
Onsite friction is a navigation problem. Nextech makes maps the center of the event experience—interactive floorplans, POIs, and search funnels that help attendees find booths fast and deliver measurable discovery for exhibitors and sponsors.
Interactive floorplans (booths, rooms, amenities, POIs)
- Booth and room POIs with detail pages and CTAs
- Amenities and services for better onsite flow
- Configurable labels and categories for scale
Search + discovery funnels (find → view → action)
Maps should drive outcomes, not just views. Nextech is built around discovery funnels that turn searches into profile views and actions: booth visits, meeting requests, sponsor engagements, and lead capture.
Find
Search exhibitors, POIs, and categories built for high-volume events.
View
Rich POI detail pages that support conversion actions.
Action
Route, save, share, request meetings, and engage sponsors.
Turn maps into sponsor inventory (sponsored POIs, promoted locations)
Sponsors want visibility in high-intent moments. Nextech turns map interactions into monetizable inventory with sponsored POIs, promoted locations, and measurable reporting.
- Sponsored POIs tied to attendee routes and discovery
- Promoted locations surfaced in search and categories
- Clear reporting to support sponsor renewals
Event App Maps and Sponsorship
Package map placements with app-wide inventory to expand revenue.
Ops speed: fast updates, controlled publishing, offline-tolerant UX
Show ops move fast. Nextech supports quick map updates and controlled publishing so changes don’t disrupt the attendee experience. Map interactions remain usable even when venue connectivity is inconsistent.
- Controlled publishing for updates during show week
- Admin controls designed for operational reliability
- Offline-tolerant UX patterns for onsite practicality
Reporting: map views, clicks, route requests, top searches
Measure the onsite experience with map analytics that connect to exhibitor and sponsor outcomes. Track what people search for, which POIs perform, and where attention concentrates.
Map views, POI clicks, and route requests
Monitor how often the map is opened, which locations people interact with, and when navigation is requested to understand engagement and real visitor intent across the venue.
Top searches and discovery trends
Analyze what attendees actively look for and how discovery patterns change over time to reveal popular destinations, unmet needs, and emerging areas of interest.
Exports for stakeholder-ready reporting
Generate clear, shareable reports that summarize key metrics and trends so organizers, exhibitors, and sponsors can easily review performance and outcomes.
FAQs
What makes Nextech “map-first”?
Maps and discovery are designed as the primary onsite experience—not a secondary feature—so navigation drives measurable outcomes.
Can we include sponsors on the map?
Yes. Sponsored POIs and promoted locations are supported with measurable reporting.
Do maps support booths, rooms, and amenities?
Yes. Nextech supports configurable POIs across booths, rooms, and amenities for large venues and complex floorplans.
How are map interactions measured?
Nextech tracks map views, POI clicks, route requests, and top searches to connect discovery to outcomes.
Can maps be updated quickly during show week?
Yes. Controlled publishing and admin tooling support fast updates while protecting the attendee experience.
What’s the best use case for map-first?
Trade shows, conferences, and association events where venue complexity creates navigation friction and sponsor/exhibitor outcomes matter.
See map-first wayfinding and ROI reporting in a tailored demo
Get a walkthrough of the attendee experience, exhibitor lead workflows, sponsor inventory, and analytics dashboards.