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Feature

Event App Analytics & Reporting

Organizers need proof that the app drove outcomes for exhibitors, sponsors, and attendees. Nextech dashboards connect adoption, discovery, lead outcomes, and sponsor performance—so your ROI story supports renewals, retention, and upsell.

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Nextech event app analytics showing adoption metrics including installs, active users, and push opt-in for exhibitor and sponsor ROI

Adoption: installs, active users, push opt-in

Start with adoption—the baseline for everything else. Track installs, active usage, and push opt-in so you can measure whether the app is reaching the audience you need for sponsor and exhibitor outcomes.
Onsite discovery analytics tracking map views, searches, and POI clicks to measure attendee navigation and engagement at events

Onsite discovery: map views, searches, POI clicks

Measure onsite navigation and discovery. Nextech tracks map views, searches, and POI interactions so you can quantify booth discovery, room navigation, and high-intent attention.

Engagement 

Track how attendees explore maps, search, and click points of interest.

Insights

Measure booth discovery, room navigation, and high-intent attention.

Optimization

Use interaction data to improve event layout and attendee experience.

Exhibitor ROI: views → scans/leads → meetings

Prove exhibitor value with an end-to-end measurement framework. Connect exhibitor profile engagement to lead capture and meetings so ROI is measurable and defensible.

Trade Show App • Lead Retrieval

Exhibitor and sponsor ROI reporting with impressions, clicks, and campaign tracking for measurable event performance

Sponsor ROI: impressions/clicks by placement + campaign

Sponsors renew when performance is clear. Track impressions and clicks by placement, including map-based inventory, and report results by campaign to support renewal.

Sponsorship • Map-based placements

Exporting reports for stakeholders

Deliver stakeholder-ready reporting for exhibitors, sponsors, and internal teams. Nextech supports exports and reporting workflows that simplify post-event wrap-up and future planning.

Integration and export options • See reporting in the demo

Predictive event analytics tracking adoption, map views, searches, and exhibitor engagement to inform post-event planning and RO
Adoption, active users, and push opt-in

Start with adoption—the baseline for everything else. Track installs, active usage, and push opt-in to measure whether the app is reaching the audience needed for sponsor and exhibitor outcomes.

Map views & searches

Measure onsite navigation and discovery  to quantify booth discovery, room navigation, and high-intent attention.

Exhibitor views, leads, and meetings

Prove exhibitor value with an end-to-end measurement framework. Connect profile engagement to lead capture and meetings so ROI is measurable and defensible.

FAQs

What should we measure to prove ROI?

Adoption, onsite discovery, exhibitor outcomes (views → leads → meetings), and sponsor performance (impressions/clicks by placement).

Can map analytics be tied to sponsor value?

Yes. Map engagement and sponsored POI performance can be reported by placement and campaign.

How does exhibitor ROI reporting work?

Nextech connects discovery and engagement to lead capture and meeting outcomes for a measurable ROI story.

Can we export reports?

Yes. Export workflows support stakeholder reporting.

Is this relevant beyond trade shows?

Yes. Conferences and association events benefit from adoption, engagement, meeting, and sponsor reporting.

What’s the best next step?

Request a demo to review dashboards aligned to your exhibitor count, sponsor goals, and reporting requirements.

See map-first wayfinding and ROI reporting in a tailored demo

Get a walkthrough of the attendee experience, exhibitor lead workflows, sponsor inventory, and analytics dashboards.